KFC seeks new CRM agency as Iris declines to repitch
KFC has kicked off a review of its CRM account and is hunting for a new agency after Iris ruled…
data-driven marketing
Aldridge back with Lexus as Wunderman nets CRM task
Luxury car brand Lexus has pulled its CRM account out of Publicis’ Digitas and handed the business to Wunderman Thompson,…
Matt Conner leaves MRM McCann for top Paragon role
Paragon Customer Communications is further strengthening its agency credentials with the appointment of MRM McCann managing director Matt Conner to…
Brands stay local as Covid keeps consumers at home
With Covid-19 forcing most consumers to remain in their own community, marketers are increasingly ditching national and even regional activity…
NHS chief Ming Tang lands the top spot in DataIQ 100
DataIQ, the UK membership business for the data and analytics community, has chosen NHS England managing director of data and…
New data tool aims to show why the only way is ethics
Client marketers who fear they could soon be drowning in the stormy waters of data ethics have been thrown a…
Industry pays tribute to ‘kind and genuine’ John Wright
Friends and colleagues have paid tribute to Blue Sheep co-founder John Wright, who passed away last week after contracting Covid…
Bosses back marketing to drive Covid recovery strategy
Evidence continues to mount that the marketing industry will bounce back strongly from Covid hell, with more than half (56%)…
M&C Saatchi puts data strategy at the heart of relaunch
M&C Saatchi is banking on a new customer-focused, data-driven strategy as part of its major relaunch following a turbulent 18…
Havas CX scoops brief for global skincare brand Aesop
Havas’ dedicated customer experience network, Havas CX, has been appointed as the global customer engagement agency for skincare and beauty…