Aquila brand ‘retired’ as Merkle completes integration
Merkle scrapping its data analytics brand Merkle Aquila some three years after acquiring the company and folding it into the…
data-driven marketing
DMA woos young guns with student membership plan
DMA Talent, the trade body’s division which champions the young, is stepping up its efforts to get the youth of…
EasyJet Holidays rolls out AI platform as bookings fly
EasyJet Holidays is aiming to tap into Brits’ pent-up desire to get away from it all by implementing AI technology to…
Trussell Trust awards data insight task to REaD Group
Food bank charity the Trussell Trust has handed a major brief to data and insight company REaD Group to support…
Major brands ‘in breach of data law’ with email tracking
Companies implementing “invisible” technology to track whether their email marketing campaigns have been opened, the device used and even users’…
Publicis gets its tentacles on Octopus to net B2B catch
Further proof that B2B marketing is the flavour of the month has emerged with Publicis Groupe UK acquiring integrated agency…
TikTok in the dock again as privacy complaints mount
Marketers might have fallen head over heels for TikTok but it seems privacy groups continue to balk at the short…
UK set to secure data transfer agreement with Brussels
The Government appears to have snatched victory from the jaws of defeat by securing the much-lauded data protection adequacy agreement…
MSQ targets B2B bonanza with launch of global agency
Marketing group MSQ is planning a major assault on the multi-billion pound business-to-business market with the launch of a dedicated…
We mean it man; stereotypes in ads give men the jitters
The curtain has finally come down on the alpha male and lad culture, according to a new study which claims…