Leaders back Budget but baulk at corporation tax rise
The UK business leaders have largely backed Chancellor Rishi Sunak’s Spring Budget in which he revealed extensions to the employment…
data-driven marketing
Luxury fans, and ICO, boost Hotel Chocolat online sales
It seems the mystery shopper at the Information Commissioner’s Office is not the only one craving the delights of Hotel…
Skills crisis forces marketers to be hard at it all night
Marketers are being forced to work longer hours due to a major skills shortage in the industry, according to a…
Lavazza pours social brief into Communicator London
Lavazza, the Italian coffee brand established over 120 years ago, is aiming to ensure its social media activity still has…
Now Experian is facing £34bn class action thunderbolt
A new court case is threatening to pile even greater pressure on Experian over its direct marketing data practices, through…
TSB banks on addressable TV for customer attribution
TSB is launching a major data-driven TV ad campaign in which it will overlay its first-party data on to the…
Facebook, Google or Microsoft: Which is more effective?
Marketers struggling to work out whether to advertise on Facebook, Google or Microsoft have been given a major boost with…
QR gets the A-OK as Covid brings tech in from the cold
The QR code has gone from retail promotional device to being hailed by consumers as the future of shopping, following…
Publicis launches apprentice scheme for diversity push
Young people from marginalised communities are being offered a new path into advertising with the launch of a Publicis Groupe-backed…
Top clients and agencies join industry climate campaign
Many of the biggest names in advertising and marketing – including Dentsu, Facebook, Google, Havas, Omnicom Media Group, Publicis Groupe,…