Why home-movers are still hot property despite Covid
It has long been known that home-movers are big business. In fact, research shows that this group of consumers contribute…
data-driven marketing
Go Inspire makes double hire as senior team expands
Go Inspire is continuing to bolster its executive team with a double appointment of Paragon’s head of business development, Dimitri Kyprianou,…
Golden Years: Google deal to keep BMG stars shining
Music publishing giant BMG – home to David Bowie, Iggy Pop, the Rolling Stones, Blondie, Fatboy Slim, and Cypress Hill…
Sector turns corner, dare we plan on Roaring Twenties?
Marketers might not want to tempt fate by shouting it from the rooftops but the UK ad market finally appears…
CMOs to play it ‘safe’ by targeting existing customers
Nearly three-quarters (73%) of senior marketers have said they will be targeting existing customers in an effort to fuel growth…
Honda hands data-driven European media brief to UM
Honda Motor Europe is planning to ramp up its data-driven digital transformation with the appointment of media agency UM following…
John Treacy joins MRM UK to head up the creative team
MRM UK has drafted in former Proximity London executive creative director John Treacy to lead its creative department following last…
Barclays goes down under to hire new chief data officer
Barclays has literally gone to the other side of the world to recruit its latest data chief, hiring the former…
Merkle picks Vodafone chief to lead Pega partnership
Merkle has appointed Vodafone’s group head of marketing technology strategy to a new role leading the agency’s partnership with software…
Go Inspire beefs up strategy team with industry veteran
Leicester-based Go Inspire Group is ramping up its strategic marketing performance offering – including data, insight and CRM – with…