MRM UK has drafted in former Proximity London executive creative director John Treacy to lead its creative department following last week’s promotion of chief creative officer and chair Nicky Bullard to the additional role of leading MRM Europe.
Treacy stepped down in June last year following the merger of Proximity and Rapp in a move which paved the way for Rapp creative officer Al Mackie to take control of the combined creative team.
Treacy started his career as a freelance graphic designer in 1994, before joining Joshua in 1996. He then switched to AIS London in 2000, where, along with creative partner Dan Colley, he won industry plaudits for work on Seeboard Energy (now EDF), as well as Skoda, BMW and O2.
The pair quit in 2003 to join the launch team at Elvis. Colley left in 2006 and now works at VCCP Retail. Treacy was lured by Proximity London in 2013 to succeed Caitlin Ryan, who had quit to join Karmarama. She is now at Facebook.
Bullard said: “What a way to start 2021, off the back of being the most awarded UK agency at the DMAs, we snag JT, one of the best and most awarded creative leaders in our space.”
MRM UK chief executive Chris Pearce added: “With John on board we are turbo charging our creative offering and can look forward to everything 2021 throws at us with even more confidence – we are thrilled to have him.”
Treacy said: “It didn’t take long working with Nicky and her fabulous team at MRM to realise I’d found a real home. It’s a pleasure to be joining a network and a team of people that truly appreciate the value of creativity and I know with the exciting projects we already have in the pipeline, we are going to smash 2021.”
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