Exterion opens data-driven experiential marketing unit
Outdoor advertising giant Exterion Media is launching a new division which will provide end-to-end management of data-driven experiential campaigns across…
data-driven marketing
DM Trust details £200,000 investment in DM industry
The DM Trust – the charitable institution created from the merger of the IDM Trust and the Direct Marketing Foundation…
Epsilon hires Nigel Howlett to lead international growth
Epsilon has drafted in former OgilvyOne chief Nigel Howlett to succeed Dave Allen as international managing director, tasked with leading…
Sky joins forces with Virgin for data-driven TV ad blitz
Sky and Virgin Media are burying the hatchet to launch a major data-driven TV advertising partnership designed to challenge the…
Agencies under threat as brands take control of CRM
Brand owners are increasingly ditching their reliance on agencies to manage their customer data and CRM strategies – and are…
UK businesses put customer experience ahead of sales
UK business chiefs have ranked customer experience above even sales and revenue as the key focus in 2017 as they…
BBC plots expansion of data driven marketing strategy
The BBC is planning to ramp up its use of data-driven marketing by using personal data it holds about BBC…
Nick McCarthy exits adtech giant Signal after 6 months
Nick McCarthy has left his role as managing director EMEA of US cross-channel marketing technology specialist Signal after just six…
Medialab hires John Ayling ‘lifer’ Venes for TV boost
Medialab Group is aiming to beef up its TV planning and buying division with the recruitment of John Ayling &…
AA hails CRM strategy for halting membership crash
The Automobile Association has hailed the implementation of a new CRM strategy for reversing a disastrous decline in breakdown membership,…