Cheil UK hires ex-MSQ chief Nimmo to head new unit
Integrated digital marketing and advertising agency Cheil UK has brought in former MBAstack chief Nicola Nimmo to lead a new…
data-driven marketing
Influencer spend set to soar despite brands ‘flying blind’
Nearly two-thirds (61%) of marketing bosses are planning to hike their creator budgets this year, despite the fact that they…
Patak answers riddle of how to cook a curry house dish
Anyone in any doubt about how you can replicate classic curry house dishes at home need look no further than…
BBD Perfect Storm secures majority stake in St Luke’s
Independent agency BBD Perfect Storm has made a majority equity investment in creative shop St Luke’s, in a move designed…
Gartner: Industry must grasp ‘AI nettle’ or wither on vine
The advertising and marketing industry must finally grasp the “AI nettle” to make 2026 the year when platforms like ChatGPT…
Get your kicks in 2026… top marketers have their say
With the Christmas break now a distant memory for most, the first few weeks of 2026 have thrown up more…
Bellwether Reaction: ‘Stay agile, prioritise targeting’
This week’s IPA Bellwether Report has revealed that, perhaps unsurprisingly, the marketing and advertising industry has been caught up in…
Big Table Group restaurant giant hires new media shop
The Big Table Group, the UK restaurant chain behind Bella Italia, Frankie & Benny’s, Las Iguanas, and Banana Tree, has…
Shopping lists ripped up for ‘in the moment’ purchases
Supermarket customers have busted one of the biggest myths about shopping behaviour, revealing that most purchasing is not habitual – with…
Budgets on life support as Trump gives firms the willies
Marketing budgets flatlined during Q4 as businesses exercised caution in the wake of ongoing economic uncertainty – especially over Donald…