‘Second coming of data’ calls for urgent skills upgrade
As AI tools become embedded across everyday business functions, UK firms are being warned that data literacy can no longer…
data-driven marketing
Ineos Grenadier shuns the glossy shots for the boozer
Ineos Automotive, the car manufacturer launched by Sir Jim Radcliffe in 2016, is returning to its origins with a new…
Pub giant Stonegate picks agency for World Cup blitz
Stonegate Group, one of the UK’s largest pub operators which owns Slug & Lettuce, Popworld, Be At One and Craft…
National Highways calls up Elvis for behavioural change
National Highways, the government-owned organisation responsible for operating, maintaining and improving England’s motorways and major A roads, has appointed Elvis…
Court shoots down €746m ‘flawed’ Amazon GDPR fine
A Luxembourg court has thrown out Amazon’s €746m (£644m) GDPR fine – the second highest penalty ever issued – after…
Irn-Bru ‘Made in Scotland from Girders’: Heavy metal
Love it or loathe it, there is no doubting that Irn-Bru sits right up there with Robert Burns, William Wallace,…
WPNC to shut its doors as John Watson calls it a day
John Watson, one of the founding fathers of the UK direct marketing industry and a highly respected business leader, is…
Havas’ Prose on Pixels trio promoted in growth spurt
Havas’ AI-powered global content network, Prose on Pixels, has made a series of senior appointments following accelerating global growth and…
Gillian Anderson spreads the love in M&S fashion blitz
Marks & Spencer is aiming to big up the sisterhood and accentuate the positive this spring with a new campaign…
9-year-old shows joy of the new in AMV ad for Decathlon
Decathlon, one of the world’s largest sports retailers, is looking through the eyes of a child for a new global…