Traditional channels beat digital as ‘Super Touchpoints’
The marketing industry is facing a “quality crisis” as brands over-invest in digital platforms while ignoring traditional channels that offer…
data-driven marketing
Ineos Automotive steers integrated brief into Dept
Ineos Automotive, which just this week launched a new campaign for its Grenadier Station Wagon through Wonderhood Studios, has appointed…
Global signs Nectar deal to boost digital audio activity
Global is beefing up its retail media targeting and measurement for digital audio campaigns in the UK by signing a…
Lottery operator launches in-house agency, Studio 59
National Lottery operator Allwyn is launching an in-house creative and content studio designed to strengthen how the brand creates, produces…
ASA steps into ‘nudification’ row with first AI tool ad ban
The ad watchdog has joined the war against AI-powered “nudification” after issuing the first ban on an ad for one…
Brits set for spending spree as World Cup fever builds
The Fifa World Cup 2026 might still be nearly three months away but brands need to ensure they are match…
AI workflows keep marketers too busy for the day job
Marketers today are being judged less by how many campaigns they ship and more by how well they can connect…
Most top UK websites still breaching cookie regulations
The majority of the UK’s biggest websites are still dropping tracking cookies on users without consent, despite the Information Commissioner’s…
McDonald’s rolls back the years with Cards collection
McDonald’s UK is launching a new “labour of love” promotion inspired by the brand’s long-standing place in collecting culture by…
Walkers kicks off World Cup ‘Epic Football Watch Party’
Walkers is gearing up for this summer’s Fifa World Cup 2026 with a raft of experiences to bring fans closer…