Breast Cancer Now highlights new hope for the future
Breast Cancer Now is launching a major campaign to highlight the charity’s bold new ambition that by 2050 everyone with…
data-driven marketing
Lastminute.com appoints BBH to be ‘bigger and better’
Lastminute.com is planning a major advertising and marketing overhaul to go back to its roots, appointing BBH to develop a…
Industry fumes as Govt plans to beef up LHF crackdown
The Government has been accused of “moving the goalposts” after it launched a new consultation to bring a larger portion…
Global recruits new managing director for outdoor unit
Media and entertainment group​ Global, which just last week signed a major data insight deal with Nectar, has named a…
M&S ratchets up data-driven strategy with AI upgrade
Marks & Spencer is aiming to beef up customer service and accelerate its wider digital transformation by handing out thousands…
National Literacy Trust push tackles UK’s ‘reading crisis’
The National Literacy Trust is aiming to reposition reading from being a perceived chore to being a gateway that brings…
Brands blame rise of dark data for ‘engagement divide’
UK brands are banking on AI tools to bridge a widening gap between the experiences consumers expect and what they…
Onken hires new agency to build on ‘Inner Happiness’
Onken, the large pot yoghurt brand launched over 75 years ago in Germany and now owned by Swiss dairy group…
Dulux revives shaggy mascot for transformational blitz
Dulux is bringing back its Old English Sheepdog mascot in a new ad campaign designed to celebrate the transformative power…
Monument hires Starling chief to target ‘mass affluent’
Fintech Monument Bank has appointed Starling Bank’s head of marketing to lead its brand and marketing teams as it eyes…