Lucozade woos ‘Believers’ for Grafruitti flavour relaunch
Lucozade is hailing the return of its Grafruitti flavour – originally launched in 2015 as a limited edition – with…
data-driven marketing
SunLife aims to strike gold with frontman Martin Kemp
Over-50s specialist SunLife has turned to New-Romantic-poster-boy-turned-actor Martin Kemp as its new brand ambassador to reinforce its “Everyday Confidence” strategy…
Jungle Creations appoints Kepler chief as new CEO
Jungle Creations, the global social and influencer agency which works for PepsiCo, Disney, Heineken, Red Bull, Clarins and Superdrug has…
Ex-Organic chiefs launch digital transformation start-up
Two former executives at digital agency Organic have joined forces to launch a new marketing consultancy to fix the “operational…
Data analytics market to top $1.4trn as take-up surges
The engine room of the digital economy is undergoing a massive expansion, with the data analytics and insight market growing…
New Ozone unit to crack how AI will shape publishing
Ozone, the digital advertising platform built by publishers, is opening a collaborative research and development centre focused on better understanding…
Crown Paints ditches the gloss in first Dinosaur activity
Crown Paints is aiming to tap into the Easter DIY boom – and no doubt the wider trend for home…
Polestar hires influencer agency as ad reviews kick off
Swedish electric car brand Polestar is aiming to boost its online presence by hiring a new agency to handle its…
AdGreen urges brands to join and save industry millions
AdGreen, the joint industry initiative which aims to reduce the negative environmental impacts of ad production, is calling for more…
Škoda and Chelsea FC Women ‘substitute’ dull weekends
Škoda UK is aiming to build support for Chelsea FC Women and elevate the profile of the women’s game with…