British Equestrian saddles up for sponsorship boost
British Equestrian, the national federation for horse sports and activity in the UK, is conducting a review of its existing…
data-driven marketing
Industry targets young to make sense of political ads
The advertising industry has launched an updated edition of its ‘What’s the deal with political advertising?’ guide to help young…
Tesco and Adobe jump in bed to get even more personal
Tesco has signed a major deal with Adobe to ramp up its use of artificial intelligence in analysing customer data,…
Can direct mail still thrive under endless price rises?
Royal Mail’s recent price hikes might not have exactly come out of the blue; after all, there have been multiple…
Meta to overtake Google with adspend to top $243bn
Meta is set to overtake Google in terms of total digital ad revenues by the end of 2026, for both…
Premier Inn ‘chief kipologist’ stars in Born Social debut
Premier Inn has jumped into bed with Saturday Night Live UK co-host and comedian Al Nash to bring the brand’s…
Toilet rolls star in Wrap recycling TV ad funded by Sky
UK consumers are being urged to recycle more and accelerate the shift towards a better use of the world’s resources…
Next hunts head of data science for AI search shake-up
Next, the UK’s largest online fashion retailer, is embarking on a major strategic shift towards AI-driven commerce after kicking off…
Uncommon hires first data chief in double appointment
Uncommon Creative Studio has made a double appointment as part of plans to boost its “cultural-first” approach through more sophisticated…
Agentic AI assistants set to be judge and jury for brands
The rise of agentic AI is set to turn customer experience strategy on its head; brands will no longer be…