NatWest £1.2bn tech revamp puts customer data in play
While the marketing industry frets about its AI driven future, it seems the financial services sector is just getting on…
data-driven marketing
CACI swoops for public sector data specialist Datalynx
CACI UK has boosted its offering by acquiring independent data management specialist Datalynx, which provides data and cloud migration services…
Set Fire to the Rain: Brits rush to book their holidays
Brits are looking to pack their bags and make a great escape from the seemingly incessant rain to bring a…
Booze giants ‘exaggerated threats to overturn ad ban’
The alcoholic drinks industry has been accused of making misleading claims and exaggerating the economic threats of further advertising restrictions,…
Rock & Roll Hall of Fame tunes up new online platform
The Rock & Roll Hall of Fame, whose 400 stars include an eclectic mix of the world’s top artists from…
TfL ‘Act Like a Friend’ spot banned for ‘racist’ cutdown
Transport for London and VCCP have been hauled up over an execution of the “Act Like a Friend” campaign, after…
New blitz warns hackers will even get you on the Moon
The National Cyber Security Centre is launching a new ad campaign designed to get UK businesses to sign up to…
Havas beats targets and eyes data and tech acquisitions
Havas appears to have found its own “secret sauce” to defy the advertising gloom which has beset most of its…
‘Menacing’ Call of Duty TV ad gunned down by watchdog
The TV launch campaign for the Call of Duty: Black Ops 7 video game has been gunned down after the…
Battle intensifies for agency new biz as budgets drop
Agencies are boosting their marketing investment as the hunt for new business escalates and opportunities increase, but most are fighting…