Sebastian Dreyfus lands senior EMEA role at Sparks
Global brand experience agency Sparks has appointed a new managing director for EMEA in a move which the business insists…
data-driven marketing
Patagonia unites marketing and purpose for new role
Outdoor apparel brand Patagonia is aiming to boost its presence in the EMEA region with the appointment of its first…
Bray Leino brings home the bacon with Mr Porky win
Pork scratchings brand Mr Porky, which claims to be the UK’s best-seller, is aiming steal share from the wider savoury…
Marketing budgets on the rise as brands hold their nerve
UK companies appear to have shrugged off concerns over the war in the Middle East to revise their marketing budgets…
Vax appoints UK media agency following 7-way pitch
Vax is planning a major revamp of its marketing strategy after appointing the7stars to handle its media account following a…
AA beefs up top team in drive for responsible growth
The Advertising Association has bolstered its senior team with the appointment of Charlie Rudd as its first vice-president and Natalie…
Bauer Media taps Experian to boost audience targeting
Bauer Media, the company behind radio stations Kiss, Magic, Absolute, Jazz FM and magazine brands Heat, Empire and Grazia, is…
M&S to usher in new era of AI-driven Sparks loyalty
Marks & Spencer is revamping its Sparks loyalty scheme once again as part of a £200m tech upgrade, designed to…
Lidl and Iceland battered in first crackdown on LHF ads
The advertising watchdog has laid down a marker for food and drink brands with the first rulings under the new…
How to get chosen by AI platforms that control search
ChatGPT is now the fifth biggest website in the world. That single fact tells you more about the future of…