Review of the Year: 13 hit 10 with two Xmas crackers
While 2025 has been the year of the agency merger, the obsession with AI and the ongoing economic headache, there…
data-driven marketing
MSQ bolsters new DX division with deal for US agency
Data-driven creative, technology and media company MSQ is further expanding its presence in North America with the acquisition of Atlanta-based…
Marketers learn to pivot as festive peak piles on stress
With Christmas looming large, it appears that a season once celebrated for easy wins and the most profitable time of…
Brands face big squeeze over fatty food ad clampdown
Most advertisers, broadcasters and online platforms might have already voluntarily started adhering to the Government’s new Less Healthy Food (LHF)…
Retailers to profit handsomely from relentless rise of AI
Almost three-fifths of retail tasks could be automated or augmented by AI within a decade, with website content, supply and…
ICO faces ridicule over £1m ‘bigger picture’ contract
The Information Commissioner’s Office is facing mass ridicule after signing a potential £1m deal for a specialist consultancy to advise…
CMOs berate AI tools as ‘too generic’ for their business
Chief marketing officers might be jumping on the AI bandwagon as its accelerates through the industry but two-thirds (63%) believe…
Jaded London appoints Verde to get down with the kids
Streetwear brand Jaded London is aiming to drive search growth by hiring a new digital agency as part of the…
Premier Inn hires digital agency for social media blitz
Hotel chain Premier Inn is aiming to boost its digital presence with the appointment of Born Social as its social agency…
Brits hold on tight for deals as Cyber Monday sales soar
Savvy UK online shoppers played a tactical waiting game over the Black Friday period, pushing orders on Cyber Monday sharply…