Data-savvy consumers giving marketers a rough ride
No-one ever said that marketing in the GDPR era was going to be easy but consumer empowerment seems to have…
data privacy
Marketers in denial over consumer privacy concerns
Businesses appear to be in complete denial over consumer privacy concerns – despite heightened fears sparked by the Cambridge Analytica…
ICO takes no prisoners as complaints and fines rocket
The Information Commissioner’s Office has suggested it will leave no stone unturned in its fight against those companies which persist in flouting…