Never mind the AI threats, feel the benefits say bosses
Business chiefs continue to wax lyrical about the potential of generative AI, with nearly three-quarters (70%) believing the tech will…
data strategy
New payments data tool woos omnichannel retailers
Omnichannel retail businesses are being targeted with the launch of a new payments data platform which it is claimed will…
Former HSBC global CRM chief is new DunnHumby CEO
DunnHumby has recruited a former global head of data-driven marketing at HSBC – who first worked with the business more…
Shoppers want VIP treatment but refuse data exchange
Further proof has emerged of the data-driven marketing headache brands are facing with a new study showing shoppers expect to…
Marketers jump into bed to build first-party data-sets
Marketers are increasingly joining forces with complementary partners to combine data from internal and external sources and unlock valuable insights…
VMLY&R insight chief signs for Freemavens as joint MD
MSQ-owned insights and analytics consultancy Freemavens has appointed a new co-managing director as the agency continues its global expansion on…
Salesforce targets AI boom with $4bn UK investment
CRM giant Salesforce – whose 150,000-plus global clients include Amazon, Marks & Spencer, Asda, Currys, Co-op, Samsung and L’Oréal in…
Mad for it: Manchester is crowned UK start-up capital
Manchester may have been the birth place of Alan Turing, Emmeline Pankhurst, Danny Boyle, Joy Division, The Smiths and the…
Brand new second hand: Brits turn to refurbed tech
The days when games consoles, hi-fi kit and computers were thrown out as soon as an upgrade was available appear…
Decision Marketing Data Clinic: Data reforms explained
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – will have huge…