Burger King recruits Merkle for data-driven CRM brief
Burger King has appointed data-driven customer experience agency Merkle to handle its UK CRM account following a competitive pitch. The…
data strategy
Marketers ‘turn away from outdated demographic data’
Marketers are increasingly turning away from targeting their customers through tried and tested demographic data, placing greater importance on real-time personalisation…
Trussell Trust launches food bank appeal in real-time
Food bank charity the Trussell Trust has launched a dynamic out-of-home campaign that alerts shoppers to the real-time needs of…
Money’s too tight to mention as Brits pause life events
UK consumers across all generations are being battered by the paralyzing impact of the cost of living crisis, with millions…
Ditch boring algorithms and treat customers as humans
Humour me for a moment. How many emails have you deleted this morning? How many were not relevant? Did they…
CIM unveils new AI training programme for marketers
The Chartered Institute of Marketing is aiming to bring marketers up to speed with the latest innovative AI marketing software…
Go Inspire CEO and ‘lifer’ Patrick Headley calls it a day
Xerox-owned Go Inspire Group boss Patrick Headley, who has been at the business “man and boy”, is stepping down after…
Unilever aims to clean up with worldwide TikTok deal
Unilever has signed a major deal with TikTok to tap into the seemingly global obsession with domestic cleaning videos, to…
Brits want more relevant ads – but not using their data
Marketers are facing an uphill battle in their age-old quest to get closer to customers, with a new analysis revealing…
Idris Elba joins with Miroma to open marketing agency
Idris Elba might have starred in ads for Sky TV, Toyota, Stella Artois, Tanqueray, Arsenal FC and Squarespace but now…