Door drops show mettle as industry rides out the storm
Annual expenditure on door drops has held firm year-on-year, with both spend and volume resisting budget cuts, despite a largely…
data strategy
Robot wars: Brits spooked over ad industry’s use of AI
The advertising and marketing industry might be going gangbusters for artificial intelligence but brands risk of the wrath of their…
Isn’t it time your brand was tuning in to connected TV?
We’re currently seeing the biggest shift in TV audiences since the launch of Netflix. Brands need to take note, or…
Ecommerce woes continue as online loyalty evaporates
Fresh evidence has emerged on the fragile state of the online shopping sector, with claims that only 3% of consumers…
NHS Blood & Transplant calls for donors in Havas debut
NHS Blood & Transplant is jumping aboard National Blood Week to launch a new campaign, urging more people – especially…
MSQ strikes new private equity deal to boost expansion
International creative and technology agency group MSQ has been given a major boost after being acquired by international private equity…
Saga hands £30m data-driven media brief to iProspect
Over 50s specialist Saga has handed its media strategy, planning and buying account to iProspect UK, consolidating its £30m media…
Publicis eyes content boom with AI-driven PX platform
Publicis Groupe is launching a new data-driven content platform, which it insists is a next-generation tool dedicated to accelerating omnichannel…
Brands must use marketing to ease consumer squeeze
Brands owners are being urged to redouble their efforts to help consumers navigate the continuing cost-of-living crisis, amid claims that inflation…
Sagacity seals data-powered partnership with Medialab
Data solutions specialist Sagacity has signed a partnership with independent media agency Medialab to deliver joint products, while enhancing existing…