AI likely to create far more jobs than it will swallow up
Much has been made of the threat to jobs posed by artificial intelligence but rather than stealing roles the opposite…
data strategy
Now marketing chiefs join calls for stronger AI controls
It seems it is not only the artificial intelligence pioneers, Hollywood screen-writers and even Elon Musk who are fearful of…
Failure to tackle the basics fuelling most martech flops
Brands owners must ditch the “lazy option” of turning to the latest tech wizardry to help their failing marketing strategies and…
Wunderman bags Beko’s global data-driven business
Home appliance giant Beko has appointed Wunderman Thompson UK to launch its new global brand positioning, embracing strategy and creativity…
This time it’s personal: Brands face rise of ‘me-conomy’
Brands’ actions to drive societal progress, inclusion and sustainable behaviours have now become expected, but the rise of a so-called…
AI to make social media data the primary driver of BI
The rise of AI is set to drive a new era for social media marketing, with the vast majority of…
Dobbies digs deep to offer super-sized gardening deals
With summer finally on the horizon, retail chain Dobbies is aiming to re-awaken hibernating gardeners to joys of outside spaces…
Just Eat appoints Claire Pointon to top business role
Just Eat has gone for data-driven marketing experience to appoint its new managing director for the UK and Ireland, drafting…
UK bosses feel ‘morally uncomfortable’ about data use
The vast majority of UK business leaders are struggling to use data ethically within their organisation, with more than eight…
Insecure CMOs urged to build ties to protect budgets
Marketers might talk a good game but it seems beneath that tough exterior lies a gibbering wreck, with two-thirds of…