‘Isolated marketers put growth and innovation at risk’
The once dynamic and collaborative nature of marketing has evaporated, with professionals now forced to navigate crucial decisions in isolation…
data strategy
Microsoft vows to fight $425m GDPR fine for LinkedIn
Microsoft has warned investors that it is facing a potential $425m GDPR fine for targeted advertising practices by LinkedIn –…
Birds Eye launch client for ITVX tool powered by Epsilon
ITV is bolstering its data-driven addressable advertising on the ITVX platform through a partnership with Publicis Media which it is…
Pride in London recruits TMW for annual campaigns
Pride in London, the annual LGBTQIA+ pride festival and parade held each summer in London has appointed TMW Unlimited to…
Brits get their gear together for summer festival fever
UK consumers are gearing up the biggest ever festival season this summer, with one in five Brits (20%) planning to…
Mailshots prove a boon for under the cosh consumers
Direct mail and door drops continue to be key channels in efficiently delivering key messages to consumers when times are…
InfoSum signs deal with Google for advertising boost
InfoSum, the business which virtually invented “clean room” data collaboration and works with ITV, Omnicom, Boots, Experian, and Kantar, has…
The Wonder Stuff: ‘Brands must bring joy to the world’
Brand owners are being urged to provide consumers with an escape route from misery by remaking the world through the…
Archibald opens UK ‘human experience’ business CA.5
Stuart Archibald is returning to the UK agency market, some 25 years after he co-founded Archibald Ingall Stretton, with a…
GDPR five years on: The death knell for lazy marketing?
GDPR. Just five years ago, those four letters were enough to give most marketers a nasty bout of the heebie-jeebies….