DMA unites with Merkle for CMO Measurement Toolkit
The DMA has joined forces with Dentsu agency Merkle for a new initiative designed to provide marketing chiefs with guidance…
data strategy
M&C Saatchi brings in CX chief for Clear global role
Clear M&C Saatchi, the agency group’s global consultancy specialising in brand, experience, and innovation, has appointed its first global CX…
Marketers urged to tap into ‘golden age of B2B brands’
Business-to-business marketing might get a bad rap compared with consumer activity but a new analysis reveals it has huge growth…
Ex-Wunderman exec becomes AMV BBDO head of data
AMV BBDO has appointed its first head of data, responsible for growing and evolving the agency’s offering and widening its…
ChatGPT fuels major investment – and new CMA probe
The rise of ChatGPT has prompted nearly half (45%) of all businesses to increase their artificial intelligence investments, with customer…
EcoSend offers AI-driven email subject line generator
Email marketers looking for that “killer” subject line to get consumers clicking on their message are being offered a new…
Broken online advertising exchange ‘needs to change’
Soaring awareness of online privacy is causing consumers to question the assumed value exchange the entire advertising ecosystem is built…
Kite Factory appoints first head of data and insights
Independent media agency The Kite Factory has recruited its first ever data and insights director to deliver more effective and…
Samsung signs InfoSum deal for addressable TV boost
Samsung Ads, the electronic giant’s advertising ecosystem which spans hundreds of millions of smart devices across TV, mobile, desktop, and…
The7Stars unveils ‘game-changing’ programmatic tool
Independent media agency the7stars has launched what it claims is the UK’s first fully managed, transparent, programmatic omnichannel trading model, with…