John Lewis recruits first group loyalty chief from Tesco
The John Lewis Partnership has appointed its first group head of loyalty, working across John Lewis, John Lewis Finance and…
data strategy
Analytic Partners signs up YouGov daily tracking data
Data insight specialist Analytic Partners has signed a deal with YouGov to incorporate data from its BrandIndex into the firm’s…
Charity donations plummet £5bn as Brits face squeeze
The cost of living crisis has had a devastating effect on the charity sector, with donations plunging by half in…
‘Everything crossed’ as posties vote to end mail dispute
The direct mail market is keeping its collective fingers – “and everything else” – crossed that the highly damaging and…
Google to take on agencies with AI creative services
Google is plotting a major assault on the agency market with the launch a generative artificial intelligence advertising service, designed…
NS&I banks on TMW Unlimited for integrated account
TMW Unlimited has scooped the National Savings & Investments (NS&I) integrated marketing account, following a competitive pitch against Government roster…
Co-op plots £240m investment in membership scheme
Co-op is planning to invest more than £240m over the next five years to boost its loyalty programme and help…
Industry cheer as Scots axe plan to ban booze marketing
Scottish first minister Humza Yousaf has revealed that proposals to restrict alcohol marketing, which could have seen shops forced introduce…
Marketers ‘firing blanks’ by not using first-party data
First-party data might have been hailed as one of the most powerful weapons in the marketing arsenal but the majority…
Matalan recruits ex-Co-op chief to build customer unit
Cut-price designer chain Matalan has appointed former Co-op executive Ali Jones as chief customer and omnichannel officer with a brief…