Omnichannel retail is causing omnipresent problems
The growth of online shopping may have fuelled a raft of new consumer engagement channels but this is causing a…
data strategy
MPs lay into ‘inadequate’ data protection reform bill
MPs from all parties have expressed major concerns about the Government’s data reforms, with many claiming the proposed legislation does…
Govt urged to beef up data bill to fight ‘horrific’ adtech
As the data reform bill returns to Parliament, the Government is facing fresh calls to tighten up the legislation –…
Analytics spend to soar but major issues still loom large
Spending on data and analytics infrastructure is expected to grow at a CAGR of 10% from $22bn in 2022 to…
Meta ad opt-out branded ‘laughable and embarrassing’
Meta’s solution to allow Facebook and Instagram users in Europe to opt out of some personalised ads from this week,…
Businesses ‘thrive or die’ over first-party data strategy
The customer engagement stakes have never been higher, with brand owners that use first-party data to drive their marketing seeing…
TikTok whacked with £12.7m fine for UK privacy failings
The Information Commissioner’s Office has slapped a £12.7m fine on TikTok Information Technologies UK and TikTok Inc for a host…
ICO bares teeth in battle for regulation of AI industry
The Information Commissioner’s Office has waded into the row over the regulation of artificial intelligence, insisting it will come down hard on…
Meta bows to GDPR ruling to block personalised ads
Meta is being forced to allow Facebook and Instagram users in Europe to opt out of some personalised ads from…
Paragon rebrands as Walters takes on international role
Paragon Customer Communications has rebranded to simply Paragon as part of a major operational shake-up which sees UK chief executive…