Whatever happened to the pandemic’s ‘new normal’?
Just over three years ago, when the UK’s first national lockdown was ordered, marketers were predicting a “new normal”, arguing…
data strategy
Data reform law ‘on track’ to be passed by the autumn
MPs will get the first chance to have their say on the UK Government’s data reform plans next month, with…
lHG appoints VMLY&R unit to run hotel inclusion drive
InterContinental Hotels & Resorts has appointed a dedicated VMLY&R unit to develop world-class inclusive guest and colleague experiences across its…
TfL ad blitz urges passengers to Stand Against Hate
Transport for London is aiming to promote its zero tolerance approach to all forms of abuse on its network through a…
Beer industry strives to get more people to sup cask ale
The brewing industry is aiming to give cask ale a major makeover with a new marketing push designed to appeal…
John Treacy joins agency Zeal to head up creative team
Former MRM executive creative director John Treacy has joined brand activation agency Zeal as the business scales up for growth….
WPP swoops for UK influencer marketing agency Goat
WPP Group is continuing its acquisition spree by acquiring data-driven UK influencer marketing agency Goat – which works for Dell,…
Business chiefs ‘must deploy data to fight disruption’
Data insight may have expanded from the marketing department to drive nearly all business operations, but bosses are being urged…
Digital outdoor and social media ‘perfect bedfellows’
Premium digital out of home (DOOH) advertising primes and optimises social media campaigns, elevating brand relevance, likeability and authenticity. That…
BHF hands data-driven brief to Wunderman Thompson
The British Heart Foundation has handed Wunderman Thompson UK its data-driven marketing account, following a merger of the charity’s fundraising, marketing…