Marketers embrace ‘simple’ martech for self-service
Marketers have had enough of the headache of managing complex martech systems, and are instead turning to so-called “simplification technologies”…
data strategy
Ocado offers brands first-party data across all channels
Online shopping giant Ocado is opening up its first-party behavioural data to marketers, in a move designed to enable brands…
MSQ drafts in Anna-Lee Bridgstock for top data role
International creative and technology agency group MSQ is bolstering its data science offering with the appointment of former LadBible Group…
M&S appoints Meta man as new chief data scientist
Marks & Spencer has appointed a new chief data scientist following a shake-up of its senior team which has seen…
Agency serves up interactive ‘Yellow Sticker Cookbook’
Uncommon CX, the customer experience division of Uncommon Creative Studios, has launched a self-funded project aiming to provide a solution…
Victoria’s Secret ties up brands for new loyalty pilot
Victoria’s Secret, the lingerie brand which went tits up in the UK before being bought out by Next, is testing…
DunnHumby tool predicts perfect price promo combo
Tesco-owned data insight company DunnHumby is launching a new tool in the UK which it claims is capable of forecasting…
Mail defies strikes and cuts to outgun rival channels
The humble mailshot continues to outperform other marketing channels, with new figures showing that over the Christmas trading season, more mail…
Anomaly London picks Droga5 chief as first data boss
Anomaly London is aiming to put data at the heart of the agency’s offering with the appointment of a new…
Sapient nets major rebuild of Asda online shopping hub
Asda has handed the digital transformation of its online grocery business to Publicis Sapient, as the supermarket giant aims to…