GoSquared team opens green email marketing platform
Brand owners are being targeted with the launch of a new “climate-conscious” email marketing platform which has been launched in…
data strategy
Clouds gather over TikTok: Do marketers give a toss?
The decision to ban TikTok from all UK Government devices may not exactly be a bolt from the blue –…
Where are you? Data woes leave customers in the lurch
The Covid pandemic may have triggered a rise in the number of digital channels that consumers can use to contact…
Missing chef ‘hounded’ by TV Licensing in data cock-up
BBC TV Licensing has been hit by a major data governance row after it has emerged that missing chef Claudia Lawrence –…
Warm mailings ‘get ten times the response of cold mail’
The benefits of using direct mail to boost levels of customer loyalty and engagement rather have been revealed at last,…
£4.7bn data reform cost savings branded pie in the sky
The Government’s insistence that the revised data reforms will unlock £4.7bn in savings for the UK economy have been slated…
MSQ appoints ex-Merkle chief to spearhead B2B drive
International creative and technology agency group MSQ is continuing to beef up its senior team by recruiting former Merkle chief…
Privacy organisations fume at ‘weakened data laws’
Privacy groups have renewed their attack on the data protection reforms, which are being introduced to Parliament today, insisting the…
It was us wot won it: DMA claims Data Bill success
The DMA has given its full backing to the revised Data Protection & Digital Information Bill, insisting it has secured…
Govt keeps ‘best of GDPR’ as data reforms are revised
The Government has finally dusted off the Data Protection & Digital Information Bill, claiming the revised proposals “will take the…