UK Finance pushes mortgage support in new campaign
Bank and building society trade body UK Finance has appointed M&C Saatchi London and media agency Goodstuff to develop a…
data strategy
‘Pleasurable moment’: Reckitt hands Durex to McCann
Reckitt has jumped further into bed with MRM and McCann Worldgroup by slipping the agencies yet another huge slice of business, briefing…
Sagacity unveils embedded ‘rapid’ data cleaning tool
Data consultancy Sagacity Solutions is launching a new embedded cleansing tool for customer data within Microsoft Dynamics 365 and Shopify,…
Industry pays tribute to ‘wizard’ Professor Merlin Stone
Senior industry figures have paid tribute to leading customer insight expert Professor Merlin Stone, one of the most influential academics…
Adland hit by surge in direct and promotional marketing
Marketers appear to be ditching advertising spend to plough their budgets into the two classic disciplines which clean up in…
Most crave data and analytics; few use them for CX
First the good news: nearly nine out of ten (87%) of companies think using data and analytics will be a…
Channel 4 and Boots jump into bed for loyalty data deal
The broadcaster and retailer loyalty data love-in has taken a further twist with Channel 4 signing a new deal with…
Center Parcs books in UK media business with iProspect
Center Parcs UK and Ireland, the forest holiday operator whose villages are beloved of the middle classes, has handed its…
ICO backs data sharing plan to tackle problem gambling
The Information Commissioner’s Office has joined the war on problem gamblers by backing proposals for the financial sector to use…
Judging personalisation on the Hierarchy of Creepiness
Joan, the titular protagonist (or perhaps victim) in the first episode in the new series of Black Mirror, may indeed…