WPP in global deal to boost clients’ digital experiences
WPP has strengthened its relationship with digital experience platform provider Optimizely, in a global deal which the agency giant claims…
data strategy
Pinterest ramps up consumer ID service for advertisers
Pinterest has expanded its partnership with LiveRamp in a move which it is claimed will offer a better global integration…
Dentsu taps into AI boom with launch of Merkle GenCX
Dentsu and its data-driven agency Merkle are joining the clamour to offer artificial intelligence-led marketing solutions by collaborating with Salesforce…
Charities get legacy marketing tips for childfree donors
Charities have been handed five ways to contact childfree consumers for legacy donations, following a new analysis carried out by…
Revealed: Where it all went wrong at this year’s Cannes
Anyone still scratching their head as to where it all went tits-up at this summer’s Cannes Lions – creatively rather…
Brits slam ‘boring and irrelevant’ personalisation efforts
Brands’ attempts to woo consumers with personalised content appear to be wide of the mark, amid claims that most Brits…
‘Triple data whammy’ leaving UK retailers in the dark
UK retailers are struggling with the “triple data whammy” of a data science skills shortage, a lack of advanced data…
Marketers go for ‘quick fix’ as sales pressure mounts
Marketing chiefs are continuing to focus on lower cost strategies to woo UK consumers and are embracing those disciplines which…
Young still demand brand purpose despite being skint
Any brands or agencies hoping that “purpose” would fade away are in for a rude awakening with Gen Z and…
Now ICO steps up consumer advice on data requests
The Information Commissioner’s Office is jumping on the “subject access request” bandwagon – set in motion by Nigel Farage’s bust-up…