M&S digital and data chief quits after being promoted
The man who has been spearheading Marks & Spencer’s digital and data transformation is leaving the retailer just months after…
data strategy
Stop chasing consumers; join them in their fandom
After a long day is done, you attend the first night of a local music festival with friends. Like most…
‘Soft skills more vital than tech expertise’ for AI gains
Business chiefs have claimed that 40% of their workforce will need to be reskilled within 36 months in order to…
Brands with CDPs ‘will thrive after cookie apocalypse’
Further proof – if it were needed – of the power of customer data platforms to tackle marketing’s biggest headaches has…
Wunderman hires Iris chief for new social media push
Wunderman Thompson is aiming to offer clients a new approach to social media marketing, ditching traditional B2C and B2B activity…
Primark drafts in VCCP to drive international growth
International retailer Primark is planning to ramp up its expansion across new markets, channels and products with the appointment of…
Don’t believe the hype: CTV fails to attract new spend
Connected TV may have had marketers chomping at the bit, with data-driven targeting at its core, but it is simply…
Edit bolsters CX offering with DataGuard partnership
Salocin Group-owned Edit Agency has signed a major deal with Munich-based tech firm DataGuard to provide clients with the tools…
Tech bosses block roll out of ChatGPT over data fears
The mass roll out of generative artificial intelligence tools in the workplace is being fiercely resisted by technology chiefs, despite…
Online firms face pincer attack on dodgy data tactics
Two of the UK’s leading regulators have issued a final warning to online businesses to “stop and desist” from using…