Havas CX Helia hands insider top data and martech job
Cirencester-based Havas CX Helia has promoted managing partner Ben Braiden to head of martech and data in a move which…
data strategy
Waitrose customer chief builds team with three recruits
Waitrose has made three appointments to its marketing team as customer director Nathan – the former M&S marketing chief who…
EssenceMediacom nets Sofology digital in DFS bonus
Sofology, the home furnishings brand whose ads are fronted by Helena Bonham Carter, has handed its digital brief to WPP…
Row over AI ‘light touch’ turns into chorus of disapproval
Criticism of Government plans for “light touch” regulation of artificial intelligence is turning into a chorus of disapproval, with both…
Defiant marketers view advertising as a force for good
Marketing chiefs are refusing to let the challenges of the modern world knock them from their path to success, with…
UK shoppers ‘most loyal to John Lewis and Waitrose’
John Lewis might not be in the best of shape, with flat sales and slumping profits, but it continues to…
AI fuels growth of £1.36trn, 500,000-strong UK sector
Artificial intelligence tools have not only taken the UK by storm since the launch of ChatGPT late last year, it…
What a waste: ‘CMOs prioritise the wrong channels’
Marketers are stubbornly ploughing their budgets into media channels that are simply not the most effective, with a major disconnect…
Oliver sets up AI Council as MPs bemoan Govt inaction
British MPs might be urging the UK Government to introduce artificial intelligence legislation or risk falling behind in the race…
Dotdigital seals £25m deal for partner Fresh Relevance
Martech platform Dotdigital is beefing iup its operations with a £25m deal for personalisation specialist Fresh Relevance, cementing a partnership…