Ad industry using ChatGPT more than any other sector
The advertising and marketing industry is leading the way in the adoption of generative AI tools across all sectors, with…
data strategy
Compliance chiefs bemoan ‘gung-ho’ finance marketers
Financial services companies are being weighed down by a raging battle between marketers and their in-house legal and compliance departments…
Why firms must look closer to home for data innovation
In an era where digital footprints are the norm and personal information is shared freely online, concerns about data privacy…
Fear of a bollocking leads to silence over data breaches
Fear, forgetfulness, poor corporate cyber culture and misunderstanding – and no doubt sometimes all four – are to blame for…
£129bn digital ad sector dwarfs farming and motor trade
The digital advertising industry has hailed its major contribution to both the British economy and jobs, as well as its…
Industry launches Taskforce to tackle AI ethics concerns
The Advertising Association has formed a new AI Taskforce, bringing together senior representatives from across its membership, with the aim…
Glum mum gets ‘the one she wants’ in Dunelm ad blitz
Homewares retailer Dunelm is channelling the Grease classic “You’re the One that I Want” to push the breadth of its…
Marketers ‘must move beyond seductive demographics’
Further evidence has emerged for marketers to move beyond broad-based demographic data – no matter how simple and seductive it…
Brands urged to tap into rise of ‘impulsive’ under-40s
The economic squeeze that is forcing huge swathes of Generation Z and Millennial consumers out of the housing market is…
Why Skills Bootcamps will help SMEs boost productivity
Digital skills gaps remain prevalent across the business community; and they will only worsen if we do not actively seek…