City sees power of brand but needs educating on spend
The strength of a company’s brand is way more important than any other the factor – ahead of leadership and…
data strategy
Brits will take ads – but at a price – as streaming soars
The explosion of streaming platforms and the availability of diverse content have led to a major shift in the way…
Agencies ‘falling short’ on agility, AI, speed and diversity
The vast majority of multinational brands are looking to improve their agency model, with just few believing their current model…
Data and tech turn CMOs into CEOs of customer growth
Marketing chiefs working in B2B organisations are no longer simply the enablers for sales teams, they are now driving revenue…
Decoding loyalty secrets with transactional frequency
As changeable as the world of retail is, transaction frequency – the rate at which an individual customer spends at…
Big tech ‘covering up the threat AI poses to the climate’
The likes of Apple, Microsoft, Google, Amazon and Meta are deliberately talking up the “profound risks to society and humanity”…
CMA probes Amazon and Microsoft’s grip on the cloud
Amazon and Microsoft’s dominance of the cloud computing marketing is to be investigation by the Competition & Markets Authority following…
Leeds digital agency sews up Beckham fashion brand
As TV viewers get ready to binge-watch the latest Beckham Netflix documentary, fashion-brand following a 6-month multi-stage competitive pitch process….
UK brand owners urged to ‘differentiate to accumulate’
British brands are finding out to their cost that being well-known is simply not enough to set themselves apart from…
Exposed: The five reasons digital advertising is failing
Hot on the heels of this week’s report which claimed to have devised the perfect formula for outstanding ROI, a…