Planning-inc rebrands Plinc ‘to reflect industry change’
Planning-inc, the data and tech consultancy set up in 2001, is rebranding to Plinc, in a move which it insists…
data strategy
Fuse nets brief to light up British Gas sport partnerships
British Gas has appointed global sport and entertainment marketing agency Fuse as its partnership consultancy following an eight month contract…
Ogilvy UK grabs top spot again in DMA Awards shortlist
Ogilvy UK has continued its decade-long domination of the DMA Awards finalists, with 24 campaigns on the shortlist – 14…
Four-fifths of companies will be using GenAI by 2026
The rise of generative AI is set to accelerate even faster, with Gartner predicting that four-fifths (80%) of business will…
Christina Aguilera and Latto mix it up in Just Eat blitz
Global delivery platform Just Eat has enlisted Christina Aguilera and rising hip-hop star Latto to front the latest iteration of…
Merlin expands Wavemaker account for $58m bonanza
Merlin Entertainments, the global company behind over 140 attractions including Alton Towers, Legoland, Madame Tussauds, The Dungeons, Sea Life Centres,…
Oliver chief Chris Woodward joins CTI Group as CEO
Oliver Agency UK group chief operating officer Chris Woodward has joined digital agency CTI Group as chief executive, taking over…
Lloyds hires new group CMO from Standard Chartered
Lloyds Banking Group has finally appointed a permanent chief marketing officer, eight months after handing the role to former director…
Eagle Eye revenues soar as martech readies AI launch
Eagle Eye, the martech firm backed and run by former Tesco chiefs Sir Terry Leahy and Tim Mason, has witnessed…
Tesco woos brands with major ad platform expansion
Tesco is ratcheting up its retail media operation by expanding the range of onsite and in-store channels, offering new advertising…