Govt paints grim picture of future as AI Summit looms
Generative AI – the technology that marketers are embracing in their droves – could increase the risk of cyber-attacks, trigger…
data strategy
Working out which marketing trend is right for you
During 2022, spending on the Metaverse more than doubled, racking up an estimated $12bn to $14bn of venture capital and…
Financial crisis ‘is more stressful than Covid for CMOs’
Nearly three-quarters (74%) of marketing chiefs reckon the economic turbulence of the past six months has been more stressful than…
Video is the digital star as H1 adspend reaches £13.8bn
The UK’s digital advertising market is continuing to outperform most other channels despite the volatility of the UK’s economy, reaching…
Mars Petcare raids Ikea to hire first global digital chief
Consumer goods giant Mars has appointed its first ever global chief digital officer to lead its Petcare division – the…
Retail media: From shopper marketing to $141bn sector
The exponential growth of retail media looks set to continue despite the economic turmoil, with global spend poised to reach…
Govt urged to pass data reforms ‘for the sake of SMEs’
The DMA is calling on the Government to get the data protection reforms through Parliament “without hesitation”, citing a new…
Scousers beat Mancs in the Christmas spending league
Brands looking to finetune their marketing strategies in the run-up to Christmas are being urged to concentrate their efforts on…
Sagacity overhauls self-serve data management tool
Data solutions expert Sagacity Solutions has boosted its self-serve data management platform Online, with a number of user interface improvements to…
Asda drafts in ex-Aldi chief to head up marketing team
The UK supermarket marketing wars have taken another twist, with Asda bringing in Adam Zavalis – who has had two…