Acxiom launches marketers’ blueprint for AI-driven CX
Brands still wrestling with the rise of AI-powered marketing are being offered a helping hand with launch of a new report which…
data strategy
ICO blames limited resources as GDPR action dries up
The Information Commissioner’s Office has been accused of losing its appetite for issuing fines after it blamed “limited resources” for…
Coke first brand to test AI tools from WPP partnership
Soft drinks giant Coca-Cola has become one of the first global brands to sign up for a raft of AI-powered…
Phoenix Group hands Standard Life brief to Medialab
Phoenix Group, one of the UK’s largest long-term savings and retirement businesses, has strengthened its relationship with Medialab by appointing…
Peugeot pools ad account to lead charge into EV sector
Peugeot has consolidated its advertising business across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific and made Accenture Song as…
King’s Speech: Data reforms on track but no skills action
The DMA is redoubling its efforts to get Parliament to pass the data protection reforms, calling on MPs to rubberstamp…
Itsu appoints TMW Unlimited as first ever CRM shop
Itsu, the Japanese restaurant and takeaway chain which specialises in sushi, salads and noodles, has appointed TMW Unlimited as its…
Adtech market forecast to surge to $1.5 trillion by 2030
Claims that new data protection legislation will stifle the growth of the global adtech market appear to be well wide…
Boots turns to AI tool to tackle abandoned online shops
Boots is aiming to improve the performance of its online shopping platform by signing a deal with Ocula Technologies, which…
Get data shipshape for GenAI or risk sinking, firms told
Companies are being urged to get their data operations in order before they even attempt to adopt generative AI, as without…