Edit brings Snedden on board with CustomerKind deal
The Salocin Group-owned Edit Agency has strengthened its proposition by acquiring customer engagement and data strategy company CustomerKind, spearheaded by…
data strategy
Marketers baulk at breakneck speed of AI deployment
The majority of marketers believe they are well equipped for the introduction of new digital technologies, yet there is growing…
Ogilvy hires ex-Sky chief as head of marketing science
Ogilvy UK has appointed its first head of marketing science for UK and EMEA to drive the fusion of data…
Wunderman Thompson chief Hulbert to be VML boss
Wunderman Thompson UK chief executive Pip Hulbert has landed the top UK role at new “super agency” VML, which has…
Data issues standing in the way of firms being ‘AI-ready’
Further evidence has emerged that companies are still struggling to get their data “AI-ready”, with more than eight in ten admitting…
2,000 youngsters get adland taster with IPA scheme
Nearly 100 agencies across the UK are opening their doors to around 2,000 students as part of the IPA careers…
OMD UK promotes digital chief Ryder to lead agency
OMD UK has promoted chief digital officer Suzy Ryder to succeed Laura Fenton – who was named CEO of parent…
Digital marketers blame tech failings for wrecking CX
Nearly two thirds (63%) of digital marketing professionals say their finest work is being let down by poor, outdated and…
Come clean: ‘Dirty data’ costs UK firms £900bn a year
Businesses which fail to keep their data clean not only risk reputational damage – as well as failed artificial intelligence…
Copywriting most at risk as marketers reveal AI goals
Generative AI may be yet another phenomenon being compared to teenage sex: everyone’s talking about it, only a few know…