Probe finds little evidence of ‘sex pest text’ epidemic
The Information Commissioner’s Office has ruled out any major action in response to a reported rise of so-called “sex pest…
data strategy
Marketers hail ROI benefits of AI as ChatGPT dominates
Email marketing, content marketing, and social media post generation have emerged as the top three disciplines marketers are embracing AI…
Data reforms face delay over Parliamentary ‘ping-pong’
The UK’s data protection reforms could be delayed way into the new year, despite being waved through the “third reading”,…
How marketers can work with AI, according to ChatGPT
Fears that ChatGPT and generative AI will replace a number of roles in the industry have led to many not harnessing…
Decision Marketing Data Clinic: New personal data law
The Government’s proposed data reforms – under the Data Protection & Digital Information (No. 2) Bill – are due to…
Very Group ups AI investment for online shopping boost
Online shopping giant The Very Group is aiming to beef up its interactive and personalised digital shopping experiences to millions…
Former agency chief Taylor Tett to lead GREAT Campaign
The Government’s flagship trade and cultural promotion campaign has promoted the executive who led the successful rebranding of the GREAT…
CX professionals fighting fires far more than the day job
With Currys, HSBC and Walmart among the major brands who suffered online crashes over the Black Friday weekend, it has…
‘Out of control’ surge in data sparks compliance fears
Marketers might be increasingly relying on data to drive their strategies but those at the sharp end of data compliance…
M&C Fluency jumps into bed with AWS for AI boost
M&C Saatchi Group’s data and technology solutions division, Fluency, has signed a deal with Amazon Web Services to scale the…