Medialab raids Starcom for chief to head advanced TV
Independent media agency Medialab is beefing up its expertise in data-driven TV advertising with the appointment of Starcom’s client investment…
data strategy
What’s in store for 2024…for data-driven marketing?
For many of us, 2023 has been awful, with multiple wars and the associated atrocities, constant price rises, marketing spend…
New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Barclays picks UK CMO as marketing revamp continues
Barclays UK has finally appointed a permanent chief marketing officer, handing the job to ‘lifer’ Inderjit Bassi, who has been…
Four secure promotions in EssenceMediacomX shake-up
EssenceMediacomX is continuing to shake up its senior team following the return of CEO Clare Chapman, with a raft of…
ITV creates Insight Group and plots expansion of ITVX
ITV is bolstering its data-driven advertising proposition by bring together its specialists in market and media research, analytics and data…
Unilever hands Accenture global brief to scale GenAI
Consumer goods giant Unilever is strengthening its relationship with Accenture – which first began in the 1990s – to support…
Currys taps into retail media boom with ad platform
Currys has become the latest brand to enter the global retail media market, challenging the likes of Tesco, Boots, Sainsbury’s…
Sky Media eyes boost with raft of data-driven TV tools
Sky Media has unveiled a raft of data-driven advertising solutions, including an upgraded household viewing panel, new digital partnerships with…
Former Go Inspire chief Davidson joins Salocin Group
The Salocin Group, the company behind agencies Edit, Join the Dots and Wood for Trees, has appointed former Go Inspire…