What’s in store for 2024… for these five key trends?
With the new year well under way, there are five key trends which I believe will have a major impact on the…
data strategy
SMEs eye technology boost to usher in new era of CX
Britain’s 5.5 million-strong army of small businesses are gearing up to make major investments in tech as part of plans…
Regulator wades into row over ‘data snooping’ by DWP
Information Commissioner John Edwards has stepped into the row over plans to give the Government powers to snoop on benefit…
What’s in store for 2024… for the attention economy
New ideas are prone to initial bursts of innovation and fragmentation – usually followed by a natural shift towards standardisation…
Metaverse dives again as 2024 priorities are revealed
Marketers appear to be picking up the new year just as they left off, with 2024 likely to see further…
What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…
What’s in store for 2024… for the outdoor ad industry?
Whether it is Tesco using digital billboards to direct supportive messaging to the UK Muslim community during Ramadan, or The…
Asda hires first digital chief to drive retail data strategy
Asda is bolstering its data and ecommerce strategy by appointing its first ever chief digital officer as the supermarket continues…
Granby appoints new MD as Kimber moves up to CEO
Granby Marketing Services has promoted its head of finance and HR to succeed managing director Joanne Kimber (nee Varey), who…
What’s in store for 2024… for staying in your own lane?
Brands have always been taught to stay in their own lane. In this world, understanding your customer’s relationship to your…