‘Never say never’ but Govt resists fresh calls for AI law
The UK Government is sticking to guns on new laws covering artificial intelligence, insisting that it is a case of…
data strategy
What’s in store for 2024…for sport sponsorship?
Sports sponsorship has grown into a $100bn industry and remains one of the last bastions of mass media moments on…
Two-thirds of CMOs still clueless on post-cookie world
Google’s decision to pull the plug on third-party cookies may have been nearly four years in the making, but nearly…
Lack of trust puts accurate data-driven activity in peril
Further evidence has emerged of the disconnect between marketers and consumers, with over half of Brits (51%) deliberately withholding their…
What’s in store for 2024…for customer marketing?
It’s that time of year. Festive functions, watching the temperature drop and the industry infatuated with Christmas TV campaigns and…
Medialab raids Starcom for chief to head advanced TV
Independent media agency Medialab is beefing up its expertise in data-driven TV advertising with the appointment of Starcom’s client investment…
What’s in store for 2024…for data-driven marketing?
For many of us, 2023 has been awful, with multiple wars and the associated atrocities, constant price rises, marketing spend…
New tool unites human insight with ‘best features of AI’
Brands are being offered the chance to develop highly tailored AI-driven marketing campaigns with the launch of a new tool that…
Barclays picks UK CMO as marketing revamp continues
Barclays UK has finally appointed a permanent chief marketing officer, handing the job to ‘lifer’ Inderjit Bassi, who has been…
Four secure promotions in EssenceMediacomX shake-up
EssenceMediacomX is continuing to shake up its senior team following the return of CEO Clare Chapman, with a raft of…