Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…
data strategy
Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
Retailers drive AI new wave but IMF reinforces job fears
UK retailers are now leading the charge to adopt generative AI as a key tool to reinvent themselves, with 81%…
Oi no! Industry urged to ditch 1950s ABC1 classification
The advertising and marketing industry is being urged to finally ditch the socioeconomic grading system, still widely used to target…
Grey London raids Google for first head of data strategy
Grey London is aiming to bolster its insight operation by appointing its first ever director of data strategy, handing the…
Havas and IPG unveil ad tools to replace cookie tracking
Agency groups are vying for a slice of the post-cookie market, with both Havas and IPG-owned businesses launching new platforms…
What’s in store for 2024… for marketing creativity?
It seems like every January, sensational headlines compete for our attention by telling us that, this year, everything will be…
Costa hires industry stalwart Angrand as global CMO
Costa Coffee has recruited a new global chief marketing officer as part of the company’s plans to ramp up its…
Marketers urged to combat ‘data illiteracy’ at the top
Marketers are still being hampered by a lack of resources, with more than eight out of ten (81%) claiming they…