What can we subtract from our CX to make it better?
Companies tend to focus on what they need to add to drive customer growth and retention, failing to consider what…
data strategy
What’s in store for 2024… for the outdoor ad industry?
Whether it is Tesco using digital billboards to direct supportive messaging to the UK Muslim community during Ramadan, or The…
Asda hires first digital chief to drive retail data strategy
Asda is bolstering its data and ecommerce strategy by appointing its first ever chief digital officer as the supermarket continues…
Granby appoints new MD as Kimber moves up to CEO
Granby Marketing Services has promoted its head of finance and HR to succeed managing director Joanne Kimber (nee Varey), who…
What’s in store for 2024… for staying in your own lane?
Brands have always been taught to stay in their own lane. In this world, understanding your customer’s relationship to your…
Paragon swoops for key units as Communisis collapses
Paragon has bolstered its customer experience division by swooping for a major chunk of Communisis’ business following the collapse of…
That was then, this is now… the world according to AI
In the final instalment of our series revisiting the major industry issues we pinpointed at the end of 2022 we…
That was then, this is now… for data protection reforms
This time last year, it appeared that the UK data protection reforms – hailed by Government ministers back in 2021…
What’s in store for 2024…for AI-driven marketing?
In the ever-evolving landscape of marketing and advertising, the fusion of AI and creative thinking is poised to redefine how…
What’s in store for 2024…for surviving tough times?
As the new year dawns, while we’re no longer Covid-detained prisoners in our own homes, war continues to hang heavy,…