Dentsu UK&I recruits first ever chief strategy officer
Dentsu UK & Ireland is aiming to scale its strategy, business transformation and consulting capabilities with the appointment of its…
data strategy
Nissan GB appoints marketing chief from AutoTrader
Nissan GB has raided Auto Trader to appoint its new marketing director, Fiona Mackay, who will lead the car firm’s…
Consumers demand more access to ‘shoppable’ TV ads
Consumers are going “square eyed” at the prospect of a rise in shoppable TV ads with more than half (53%)…
Victoria’s Secret gets up close and personal with GenAI
Lingerie retailer Victoria’s Secret has signed a multi-year partnership with Google Cloud to adopt AI and generative AI technologies to…
Save the Children drafts in Medialab to boost impact
Save the Children UK has handed its media planning and buying account to independent agency Medialab with a brief to…
Co-op axes loyalty money-back offer for member prices
The Co-op is ditching its money-back scheme, which allows loyalty club members to build up cash towards future purchases, to…
Short-form video ads to hit $145bn as brands splash out
Short-form videos might have been popularised by influencers on TikTok and then replicated on YouTube and Instagram but it seems…
Yum! promotes Pizza Hut tech chief to global digital role
KFC, Pizza Hut and Taco Bell parent company Yum! Brands is aiming to further ramp up its customer experience with…
Retailers drive AI new wave but IMF reinforces job fears
UK retailers are now leading the charge to adopt generative AI as a key tool to reinvent themselves, with 81%…
Oi no! Industry urged to ditch 1950s ABC1 classification
The advertising and marketing industry is being urged to finally ditch the socioeconomic grading system, still widely used to target…