Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…
data strategy
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
ChatGPT under threat over claims it breaches GDPR
The inexorable march of ChatGPT through the marketing industry could be about the come to an abrupt halt if one…
Brits call for more retailers to embrace digital receipts
Retailers are being urged to make it easier for customers to receive digital receipts, on the back of a new…
M&S appoints WPP chief Higham as new digital boss
Marks & Spencer has raided WPP to appoint a successor to chief digital and technology officer Jeremy Pee, who left…
UK firms braced for fresh wave of ransomware attacks
UK companies must be on data security red alert over a fresh wave of malicious cyber attacks, particularly ransomware demands,…
Publicis €300m AI spend to make all staff data experts
Publicis has outlined its strategy to become the industry’s first “AI-powered intelligent system” with plans to invest €300m over the…
Firms admit AI fears justified; 27% have even banned it
More than 9 out of 10 businesses recognise they must do more to reassure customers that their data is used…
Ex-British Gas chief to lead Sagacity expansion plans
Data consultancy Sagacity has appointed former British Gas managing director and current non-executive director Ian Peters as chairman, to lead…
Marketers ‘must invest in creativity to get AI to shine’
Marketers and their agencies might be adopting generative AI tools at breakneck speed but the quest for deeper, more valuable…