Govt’s AI apocalypse fears ‘put UK tech goldrush at risk’
The Government’s obsession with the “AI apocalypse” means the UK could to miss out on the tech goldrush and, much like…
data strategy
Deluge of emails sees Brits long for return of direct mail
Further evidence has emerged of consumers’ increasing shift away from digital to print with email-only campaigns seeing a sharp decline…
‘Crack team’ of experts to drive worldwide AI policy
The Government has hailed the establishment of a “crack team” of global AI experts from 30 leading nations, as well…
What’s in store for 2024… for digital and data strategy?
As the first month of 2024 draws to a close, marketers are anticipating the trends that will dominate the remainder…
Aldi’s Kevin slices through opposition as top ad of 2023
Cannes Lions judges might be cringing all the way to the Côte D’Azur but Aldi’s latest TV ad, Kevin &…
Print revival set to accelerate as digital fatigue spreads
Consumers will increasingly rein in their reliance on technology to spend less time glued to their smartphones and more time on print…
CMA launches review of supermarket loyalty pricing
The Competition & Markets Authority has officially launched its probe into supermarket loyalty pricing – first flagged up in November…
ChatGPT under threat over claims it breaches GDPR
The inexorable march of ChatGPT through the marketing industry could be about the come to an abrupt halt if one…
Brits call for more retailers to embrace digital receipts
Retailers are being urged to make it easier for customers to receive digital receipts, on the back of a new…
M&S appoints WPP chief Higham as new digital boss
Marks & Spencer has raided WPP to appoint a successor to chief digital and technology officer Jeremy Pee, who left…