BSI seeks agency to push strategic business services

city-of-london2Global standards organisation BSI is on the hunt for a marketing agency to devise a new digital campaign to redefine and reevaluate awareness of its brand, building on its “Kitemark” certification to promote its services as a strategic business partner, helping firms to tackle society’s critical issues.

The organisation, which produces technical standards on a wide range of products and services and also supplies certification and standards-related services to businesses, has recently embarked on a major transformation of its strategy, culture, and brand, and has developed future-facing positioning.

But it is now seeking a brand and media partner to help develop and deploy a cut-through campaign to change perceptions of BSI, from being seen as a technically specialist organisation to becoming a strategic business partner.

There is no incumbent agency on the account, with Tuffon Hall Consultancy helping with the review process.

BSI was founded in 1901 and operates under Royal Charter, with 90 offices in 31 countries; it has annual revenues of about £540m and is headquartered in London.

With 80,000 clients, BSI is one of the world’s largest certification bodies. It audits and provides certification to companies worldwide who implement management systems standards. BSI also runs training courses that cover the implementation and auditing requirements of national and international management systems standards.

The long-term agency partner will need to share its values and would welcome the scale of the opportunity and the positive impact they can have together on the world.

BSI chief marketing officer David Brannigan said: “At a time when trust in governments, media and NGOs is in question, we are proud to be driven by our purpose of accelerating progress towards a fair society and a sustainable world, and keen to work with like-minded partners globally to help them achieve theirs.

“We’re excited to be running this process to find a partner with whom we can make a positive impact together on the world.”

Related stories
CMOs must embrace ‘less is more to do more with less’
CMOs urged to prove their worth or risk being sidelined
CMOs ‘must educate CEOs on true value of marketing’
Only loved up CMOs and CIOs make martech flourish
Brands bolster attack and defence as promotions fall
Agencies ‘falling short’ on agility, AI, speed and diversity

Print Friendly