Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
data strategy
US tech giants ‘already at helm of GenAI supertanker’
UK hopes of being a world leader in generative artificial intelligence seem to be nothing but a pipedream after new…
CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
All shook up: Elvis in charge after Birds Eye agency rejig
Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as…
Nationwide hires Armadillo as first dedicated CRM shop
Bristol agency Armadillo has proved that regional agencies are equal if not better than big London shops after beating off…
Online slump is final nail in coffin for Covid ‘new normal’
Predictions that Covid would kill off the high street as online-only shopping went “gangbusters”, have finally been put to rest, with…
Government forced to get extension on data reforms Bill
The Government’s difficulties in getting its data protection reforms over the line and on the statute book have been laid…
TMW Unlimited wins brief to steer Suzuki GB business
Japanese car giant Suzuki has appointed TMW Unlimited to handle its integrated creative, content and CRM account just two months…
Google expands AI training with free marketing module
Google has launched a free training module as part of a wider series offering practical advice and tips focused on…
Havas builds B2B wing with major agency acquisition
Havas is expanding its B2B division with the acquisition of UK-based global agency Ledger Bennett in a move designed to…