Who Gives A Crap calls for ‘Roll Tax’ to be wiped out
Chancellor Jeremy Hunt is being urged to scrap the so-called ‘Roll Tax’ which classes toilet roll as a luxury item…
data strategy
Tesco waves white flag over ‘confusing’ Clubcard deals
Tesco has bowed to pressure to change how it shows prices on its Clubcard deals in stores and online amid…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…
Marketers need major SEO rethink as GenAI takes over
Generative AI might have become an essential weapon in the marketer’s arsenal but it is also likely to force them…
US tech giants ‘already at helm of GenAI supertanker’
UK hopes of being a world leader in generative artificial intelligence seem to be nothing but a pipedream after new…
CMOs warned ‘always-on digital’ is becoming a turn-off
Chief marketing officers are being urged to breathe new life into their online advertising strategies and fix avoidable issues, amid fresh…
All shook up: Elvis in charge after Birds Eye agency rejig
Birds Eye has expanded the remit of Elvis from direct, digital and social to be its lead creative agency, as…
Nationwide hires Armadillo as first dedicated CRM shop
Bristol agency Armadillo has proved that regional agencies are equal if not better than big London shops after beating off…