Mail attention, engagement and conversion soar in Q4
The humble mailshot has come to the rescue of the embattled retail industry, delivering significant commercial returns during the run-up…
data strategy
Fashion and beauty rule as Gen Z ‘grow up, calm down’
Marketers looking to get under the skin of Gen Z consumers might need to rethink their targeting strategies, with a…
Because you’re worth it: L’Oréal unveils AI beauty tool
Beauty giant L’Oréal is launching a new AI-driven platform which it claims offers “hyper-personalised” communication with each customer based on…
Retailers ‘must use loyalty data to boost CX or risk it all’
Retailers might be “going gangbusters” in their quest to get consumers to sign up to loyalty scheme member-only pricing but…
M&C Saatchi drafts in former C4 chief as group CEO
M&C Saatchi has confirmed that former Channel 4 chief marketing officer Zaid Al-Qassab has been recruited as group chief executive,…
Who Gives A Crap calls for ‘Roll Tax’ to be wiped out
Chancellor Jeremy Hunt is being urged to scrap the so-called ‘Roll Tax’ which classes toilet roll as a luxury item…
Tesco waves white flag over ‘confusing’ Clubcard deals
Tesco has bowed to pressure to change how it shows prices on its Clubcard deals in stores and online amid…
Accenture Song swoops for CX analytics firm GemSeek
Accenture is beefing up its data and AI capabilities by acquiring customer experience analytics provider GemSeek as it continues its…
Retail media boom to fuel rise of vertical ad platforms
The exponential growth – and resounding success – of retail media is creating opportunities for other commerce-led vertical sectors to…
Horlicks insists it’s not just for bedtime in return to TV
Horlicks, the hot malted drink which was invented in 1873, is embracing 21st century TV technology to try to change…