ICO yet to decide if ad-free subscriptions are unlawful
The Information Commissioner’s Office has admitted it does not know the legality of the controversial “consent or pay” services –…
data strategy
Schuh bolsters senior team with top marketing duo
Footwear retailer Schuh has made a double appointment to strengthen its leadership team, as part of its ambition to become…
Marketers caught napping in stampede to adopt AI tools
Marketers might be at the forefront of AI implementation, but it seems the vast majority have been caught with their…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
Time to shake it up in the search for new prospects
With another year well underway, there’s no doubt that a change is taking place in the landscape of B2B outreach….
Unlimited and Pablo scoop Metropolitan Police task
The Metropolitan Police Service has appointed Unlimited and Pablo following a competitive pitch against agencies on the Government and public…
Gen Z plan to spend their way out of doom and gloom
Generation Z consumers are primed to buy more, pay more and spend more than any other generation across multiple product…
Online ad issues continue to be major turn-off for CTV
Brands might be ploughing spend into connected TV but the medium is still suffering from many of the issues online…
27-year-old plots launch of international agency group
A new agency group, backed by an investment fund and spearheaded by a 27-year-old media and tech entrepreneur, is aiming…
B&Q hammers home that Leap Day is a DIYer bonus
Leap years might be nothing but a pain in the backside for many but B&Q is calling on DIY fans…