Dunelm non-exec joins retailer as customer director
Homewares retailer Dunelm has recruited one of its own non-executive directors to take up the role of customer director as…
data strategy
New DMA chair calls on industry to prove its worth
Former Disney marketing chief and incoming DMA chair Tony Miller has issued a rallying cry for the data-driven marketing industry…
Creatives claim they’re not using AI as it’s ‘cheating’
Creatives are increasingly playing it safe when it comes to using artificial intelligence tools – or at least they say…
Dentsu appoints trio to beef up global data leadership
Dentsu has bolstered its senior data and technology leadership team with three key global appointments aimed at driving data-driven innovation…
IWD 2024: Industry talks a good game but is still failing
Representation of women in advertising has finally turned a corner, but darker-skinned and older women have been left behind and…
ICO yet to decide if ad-free subscriptions are unlawful
The Information Commissioner’s Office has admitted it does not know the legality of the controversial “consent or pay” services –…
Schuh bolsters senior team with top marketing duo
Footwear retailer Schuh has made a double appointment to strengthen its leadership team, as part of its ambition to become…
Marketers caught napping in stampede to adopt AI tools
Marketers might be at the forefront of AI implementation, but it seems the vast majority have been caught with their…
IPG unites Adobe and Acxiom for AI marketing platform
Many of the world’s top brands, including General Motors, Johnson & Johnson, LOréal, Microsoft and Unilever, will be able to…
Time to shake it up in the search for new prospects
With another year well underway, there’s no doubt that a change is taking place in the landscape of B2B outreach….