Rapp appoints duo to senior marketing science team
Omnicom agency Rapp UK has bolstered its marketing science team with the newly created roles of senior vice-president of analytics…
data strategy
IPG picks Huge chief to lead Acxiom in the EMEA region
IPG-owned data and insight giant Acxiom has drafted in a new regional leader for EMEA, handing the role to group…
Martech isn’t working; marketers urged to start again
Companies may have already spent billions on multiple martech systems, but now they must rethink their entire approach to technology…
Another one bites the dust: MBAstack is now The Gate
One of the last remaining direct marketing agency brands is being sent to the scrapyard with MBAstack – which can…
Half glass full? Where’s the glass, ask jittery marketers
Marketers might be known for their eternal positivity but even the most ardent optimists appear to be feeling the pressure…
Mind hires agency to revamp web and digital strategy
Mental health charity Mind has appointed a new tech and digital experience agency to drive the charity’s website initiatives, through…
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
Data reforms ‘make it harder for people to get justice’
The Data Protection & Digital Information Bill might have returned to the House of Lords this week but privacy campaigners…
KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…