Mind hires agency to revamp web and digital strategy
Mental health charity Mind has appointed a new tech and digital experience agency to drive the charity’s website initiatives, through…
data strategy
Live TV still beats streaming but young hit the off button
The days when families gathered en mass round the TV set on a Saturday night might be well and truly…
Gartner: Three key themes to drive marketing this year
In 2024, CMOs continue to deal with disruptive forces from both inside and outside the enterprise. The most successful CMOs…
Data reforms ‘make it harder for people to get justice’
The Data Protection & Digital Information Bill might have returned to the House of Lords this week but privacy campaigners…
KPMG brings in US giant to boost data and AI offering
KPMG UK is beefing up its services by forming a strategic alliance with US software giant Databricks in a move designed to…
Digital agencies offer British brands launch pad for US
UK brands are being offered a leg up to successfully navigate and expand into the US market with the launch…
Lords back on track in double boost for data reforms
The long-awaited Data Protection & Digital Information Bill appears back on track and could even receive royal assent – and…
Decision Marketing Data Clinic: DPDI record keeping
The Government’s proposed data reforms – under the Data Protection and Digital Information (No. 2) Bill – is at Committee…
JD Williams enlists Wan and Love for data-led TV blitz
N Brown Group-owned online shopping giant JD Williams is bolstering its efforts to attract mid-life women through a new data-driven…
Consumers finally set to profit from flogging their data
A fresh surge in the commercialisation of personal information is set to fuel the rise of consumer-facing “data marketplaces” which…