Marketing measurement ‘still a mystery to most CMOs’
Marketing chiefs remain in the dark over which channels are achieving the best ROI simply because they still have not woken…
data strategy
Tesco woos 3 million with ‘personalised’ Clubcard push
Tesco is launching a “highly personalised” Clubcard campaign which will target millions of customers, driven by a new partnership with…
Valtech swoops for Kin + Carta in £239m acquisition
Valtech, the global digital business with more than 6,000 employees but a low profile in the media, has acquired print giant…
Cookie delay: ‘Don’t wait for Google, find new tools now’
News that the Competition & Markets Authority has forced Google to put back the demise of third-party cookies for a…
‘Be loved not needed, for personalisation to hit home’
Marketers seeking the seemingly elusive holy grail of personalisation have been urged to wake up to the fact that it…
ICO left with egg on its face as Experian sees off appeal
The Information Commissioner’s Office has suffered yet another ignominious defeat in its attempt to force Experian to overhaul its offline…
MSQ hands advisory role to global ‘guru’ Prof Matyka
Data and tech driven agency group MSQ has appointed global tech leader Professor Dr Dominik Matyka as a non-executive director…
CTI Digital brings in top duo to boost leadership team
CTI Digital has bolstered its senior team with two key hires as the business gears up for growth following a…
Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…
Tesco Labs chief Hickson nets top role at H&M Group
H&M Group is bolstering its senior technology team with the appointment of head of Tesco Labs and group innovation Jo…