BT appoints Dentsu UK data chief to lead transformation
BT Group has poached Dentsu chief data and product officer Maddie Armitage to lead all its data and AI products,…
data strategy
Direct marketing shines again as spring brings recovery
UK companies revised their marketing spend up once again in Q1 2024, stretching a run of growth that dates back…
Adtech start-up targets the UK’s 5.5m small businesses
Britain’s 5.5 million-strong army of small businesses – widely viewed as the engine of the economy – are being targeted with the launch…
Morrisons ramps up retail media with new ad plans
Morrisons Media Group is launching a raft of new media tools as it ramps up its advertising opportunities for brands…
CMA warns US tech giant’s dominance of AI is ‘harmful’
The UK’s competition watchdog has waded into the row over the dominance of US tech giants in the artificial intelligence…
Agencies join hub to put diverse talent ‘in the know’
A group of marketing and advertising agencies is partnering with Day of Wrk – a platform that aims to help…
UK firms slug it out as battle intensifies for AI experts
The fight to attract the best artificial intelligence talent continues to rage across the UK, with data scientists the most…
Havas swoops for AI-driven digital transformation firm
Havas has acquired French data consultancy TED Consulting, which specialises in all aspects of digital transformation, to enhance its use…
AI concerns fuel call for more changes to data reforms
The Government’s long-running battle to get its data reforms passed before the next General Election is proving ever more arduous…
Accenture bags Unlimited to bolster CRM and GenAI
Accenture is bolstering its Accenture Song division with the acquisition of Unlimited in a move designed to scale its offerings…