Dentsu targets retail media boom with dedicated unit
Dentsu is aiming to capitalise on the rapid rise of retail media by setting up its first dedicated unit, which…
data strategy
Tories fail to keep PECR up again in fresh email gaffe
The Conservative Party has been forced to report itself to the Information Commissioner’s Office after a bungled mass email has…
Jaywing boss Fryatt exits as ‘for sale’ sign comes down
Marketing and data science agency Jaywing has scrapped plans to sell the company in a change of heart that coincides with the…
Currys drafts in Microsoft and Accenture for AI overhaul
Currys is aiming to tap into the latest AI technologies to enhance operations, elevate its customer experience and improve staff…
Mission rejects ‘opportunistic’ £22m Brave Bison bid
AIM-listed digital media and martech company Brave Bison, backed by brothers Oli and Theo Green, has been given the cold…
Google under fresh attack over SEO news site block
The company behind the world’s largest online shopping community has called out Google for anti-competitive behaviour amid claims the tech…
Faster faster: Marketers trapped on AI content treadmill
The rise of artificial intelligence has left many content marketers feeling like they are trapped on a fast-moving treadmill that…
£13.6bn claim against Google adtech abuse opens
A group of media owners and advertisers are heading to the UK Competition Appeal Tribunal today to open their legal…
Tangent launches dedicated AI unit with ex-WPP chief
Digital consultancy Tangent is aiming is turning AI hype into business reality by investing £5m in a specialist AI division…
DMA boosts fight to finally clear up ‘legitimate interests’
The DMA is ramping up its campaign to finally overcome widespread confusion over the use of “legitimate interests” for marketing…