Ocean opens DOOH network at Battersea Power Station
Brands gunning for well-heeled consumers are being targeted with the expansion of Ocean Outdoor’s premium full motion digital out of…
data strategy
Private equity firms join the race for data professionals
Private equity firms are seeing a huge surge in demand for data specialists, not just leveraging data for investment decisions,…
Petition against DWP spying in Data Bill nears 200,000
Nearly 200,000 people have signed a petition calling on the Government to ditch its plans to spy on bank accounts…
Data and analytics chiefs ‘have 2 years to save jobs’
Three-fifths of organisations are being forced to rethink their data and analytics operating model because of the impact of disruptive…
Tesco top marketer Botton exits after 8 months in role
Tesco’s group customer director Emma Botton has stepped down from her role, just eight months after effectively taking over from…
If your website refresh is rubbish, check your processes
For most organisations, your website is a critical user touchpoint. As a result, it will get a lot of attention….
Tesco appoints duo to woo agencies for retail media blitz
Tesco is beefing up its retail media operation by recruiting two senior executives from Amazon and Pinterest as part of…
Fuse opens São Paulo office to tap into Brazilian market
Omnicom Media Group’s sport and entertainment agency, Fuse, is opening a new office in São Paulo, Brazil, designed to further…
Acxiom signs deal with loyalty firm behind KFC Rewards
IPG-owned data and insight giant Acxiom has become the first company in Europe to strike a partnership deal with Antavo,…
Kantar brings in new head for effectiveness practice
Marketing data and analytics company Kantar has appointed a new head of its marketing effectiveness practice, launched 14 months ago to…