ICO left with egg on its face as Experian sees off appeal
The Information Commissioner’s Office has suffered yet another ignominious defeat in its attempt to force Experian to overhaul its offline…
data strategy
MSQ hands advisory role to global ‘guru’ Prof Matyka
Data and tech driven agency group MSQ has appointed global tech leader Professor Dr Dominik Matyka as a non-executive director…
CTI Digital brings in top duo to boost leadership team
CTI Digital has bolstered its senior team with two key hires as the business gears up for growth following a…
Haygarth to turn up the heat on Warburtons marketing
Warburtons, the Bolton bakery which can trace its roots back to 1876, is aiming to take a 21st century approach…
Tesco Labs chief Hickson nets top role at H&M Group
H&M Group is bolstering its senior technology team with the appointment of head of Tesco Labs and group innovation Jo…
DWP snooping powers ‘are cruel, dangerous and illegal’
The Government’s controversial plan to allow the Department for Work & Pensions to access benefits claimants’ bank accounts – included…
Asda Rewards scheme linked to half of £21.9bn sales
Asda has hailed the roll-out of its loyalty scheme for a surge in sales, with the 6 million customers who have signed…
‘Trust and routine key factors in securing brand loyalty’
UK marketers seeking to foster greater brand loyalty need to look beyond the narrative of customer affection, fidelity and offers…
‘Blinkered’ marketers failing on campaign measurement
The demise of cookies might have been a long time coming, but marketers are risking far more than targeting by…
Bellwether reaction: ‘Green shoots will need nurturing’
New figures from this week’s IPA Bellwether Report reveal total UK marketing budgets have been revised up again, stretching a…